While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 virtually every aspect of the vehicle’s design and development, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Jefferson AL , which was later shown on TV and in movie theaters. They also presented women’s clothing called the Camaro Collection and even a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, instantly started deal with brochures, direct mail and sales promotion materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives confessed no name had been chosen for the brand-new vehicle, but did announce that rates of 1967 Chevy Camaro for sale in Jefferson AL model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM researchers reportedly discovered the word in a French dictionary as a slang term for “friend” or “buddy.” It’s reported that Ford Motor Company researchers likewise discovered other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been released using the Panther name, Chevy’s a lot of pressing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in Jefferson AL by looking for classic car dealers.
When inside dealerships in the majority of metro areas, buyers were treated to not one however three Camaro designs. Chevy made every effort to provide their largest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The method was an extension of the imaginative approach utilized in Chevy’s national ads which revealed all 3 Camaro models under a punch line, “Just how much Camaro you desire depends upon how much motorist you wish to be.”