While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 essentially every element of the vehicle’s design and development, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy used the possessions to produce a 30 -minute movie The Camaro for sale in Collinsville VA , which was later shown on TV and in movie theaters. They also presented women’s clothing called the Camaro Collection and even a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away began work on catalogs, direct-mail advertising and sales promotion products, together with print, outside and TV/radio marketing. In April 1966, at the New york city Car Show Interview, Chevrolet sales executives confessed no name had been picked for the new automobile, but did announce that pricing of 1967 Chevy Camaro for sale in Collinsville VA design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and created G-Mini, which progressed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM scientists supposedly found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company researchers also discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been released utilizing the Panther name, Chevy’s many pressing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Collinsville VA by looking for classic car dealers.
Once inside car dealerships in most city areas, buyers were dealt with to not one but 3 Camaro models. Chevy strove to provide their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The method was an extension of the imaginative approach utilized in Chevy’s national ads which showed all three Camaro models under a tag line, “Just how much Camaro you want depends upon just how much driver you wish to be.”