While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 practically every aspect of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy utilized the assets to create a 30 -minute motion picture The Camaro for sale in Greencastle IN , which was later on shown on TV and in movie theaters. They likewise presented women’s clothes called the Camaro Collection and even a Camaro road race game.
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In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately began deal with catalogs, direct mail and sales promo products, along with print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the brand-new vehicle, but did reveal that rates of 1967 Chevy Camaro for sale in Greencastle IN design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by many names including Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy considered using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM researchers reportedly discovered the word in a French dictionary as a slang term for “pal” or “buddy.” It’s reported that Ford Motor Business scientists likewise discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been launched using the Panther name, Chevy’s a lot of pushing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Greencastle IN by looking for classic car dealers.
Once inside dealers in most metro locations, buyers were alleviated to not one but 3 Camaro models. Chevy made every effort to supply their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The technique was an extension of the innovative technique used in Chevy’s national ads which showed all 3 Camaro models under a tag line, “How much Camaro you want depends on just how much driver you wish to be.”