While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 virtually every aspect of the car’s design and development, from initial design sketches to clay designs, was photographed and carefully recorded. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Pilot Mountain NC , which was later on shown on TELEVISION and in movie theaters. They also presented women’s clothing called the Camaro Collection and even a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began work on catalogs, direct mail and sales promo products, along with print, outside and TV/radio advertising. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives admitted no name had been picked for the brand-new automobile, however did reveal that rates of 1967 Chevy Camaro for sale in Pilot Mountain NC model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM scientists supposedly found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Business scientists also found other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had actually currently been released using the Panther name, Chevy’s many pushing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Pilot Mountain NC by looking for classic car dealers.
Once inside dealers in the majority of metro locations, purchasers were treated to not one but 3 Camaro models. Chevy strove to offer their biggest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The method was an extension of the creative technique used in Chevy’s national ads which showed all three Camaro designs under a tag line, “Just how much Camaro you want depends upon how much driver you wish to be.”