While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 practically every element of the vehicle’s design and development, from initial design sketches to clay models, was photographed and carefully recorded. Chevy used the assets to produce a 30 -minute motion picture The Camaro for sale in Lexington NC , which was later shown on TELEVISION and in cinema. They also introduced women’s clothes called the Camaro Collection and even a Camaro road race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away began work on catalogs, direct mail and sales promotion materials, together with print, outdoor and TV/radio advertising. In April 1966, at the New york city Car Show Interview, Chevrolet sales executives confessed no name had actually been chosen for the brand-new car, but did announce that pricing of 1967 Chevy Camaro for sale in Lexington NC model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no genuine significance, GM scientists supposedly found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s reported that Ford Motor Business scientists likewise discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had already been released using the Panther name, Chevy’s the majority of pressing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Lexington NC by looking for classic car dealers.
Once inside dealerships in the majority of city locations, buyers were treated to not one however three Camaro models. Chevy strove to offer their biggest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The strategy was an extension of the creative method used in Chevy’s nationwide ads which showed all 3 Camaro models under a tag line, “Just how much Camaro you desire depends on how much driver you wish to be.”