While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 virtually every element of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly recorded. Chevy used the assets to create a 30 -minute motion picture The Camaro for sale in Higley AZ , which was later revealed on TELEVISION and in movie theaters. They also introduced females’s clothes called the Camaro Collection as well as a Camaro roadway race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started deal with catalogs, direct mail and sales promo products, together with print, outside and TV/radio advertising. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives confessed no name had been chosen for the brand-new automobile, but did reveal that pricing of 1967 Chevy Camaro for sale in Higley AZ design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers reportedly found the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Business researchers likewise found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had already been released utilizing the Panther name, Chevy’s the majority of pushing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Higley AZ by looking for classic car dealers.
Once inside dealers in the majority of metro areas, buyers were dealt with to not one however 3 Camaro models. Chevy made every effort to supply their largest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The tactic was an extension of the imaginative method used in Chevy’s nationwide ads which showed all 3 Camaro designs under a punch line, “Just how much Camaro you desire depends on just how much driver you want to be.”