While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a car they called the Panther.
All through the summer of 1965 practically every element of the car’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Decatur AL , which was later revealed on TV and in movie theaters. They also introduced women’s clothing called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away began deal with brochures, direct-mail advertising and sales promo materials, along with print, outside and TV/radio advertising. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives confessed no name had been selected for the new car, but did announce that rates of 1967 Chevy Camaro for sale in Decatur AL design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on cause the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM scientists reportedly discovered the word in a French dictionary as a slang term for “pal” or “buddy.” It’s reported that Ford Motor Company scientists also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had already been released utilizing the Panther name, Chevy’s the majority of pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Decatur AL by looking for classic car dealers.
When inside car dealerships in most metro areas, purchasers were dealt with to not one but three Camaro models. Chevy strove to supply their largest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The tactic was an extension of the imaginative approach used in Chevy’s national advertisements which revealed all 3 Camaro designs under a punch line, “Just how much Camaro you desire depends upon just how much motorist you want to be.”