While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 virtually every aspect of the automobile’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to create a 30 -minute film The Camaro for sale in De Queen AR , which was later revealed on TV and in movie theaters. They also introduced females’s clothes called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately began deal with catalogs, direct-mail advertising and sales promotion materials, along with print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives admitted no name had been selected for the brand-new car, however did reveal that prices of 1967 Chevy Camaro for sale in De Queen AR model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real significance, GM researchers supposedly discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company researchers also discovered other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had already been released using the Panther name, Chevy’s most pushing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in De Queen AR by looking for classic car dealers.
Once inside dealers in a lot of metro locations, purchasers were treated to not one however 3 Camaro designs. Chevy strove to provide their biggest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The strategy was an extension of the imaginative technique used in Chevy’s national ads which showed all 3 Camaro designs under a tag line, “How much Camaro you want depends on just how much motorist you want to be.”