While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 virtually every aspect of the car’s design and development, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to create a 30 -minute film The Camaro for sale in Canton GA , which was later on revealed on TELEVISION and in movie theaters. They also presented females’s clothes called the Camaro Collection and even a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly started deal with catalogs, direct mail and sales promotion products, in addition to print, outside and TV/radio marketing. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives admitted no name had been selected for the new car, however did reveal that pricing of 1967 Chevy Camaro for sale in Canton GA model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers supposedly discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Company scientists also discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had currently been launched utilizing the Panther name, Chevy’s most pushing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Canton GA by looking for classic car dealers.
When inside dealerships in many metro locations, purchasers were treated to not one but three Camaro designs. Chevy strove to offer their biggest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The method was an extension of the imaginative method used in Chevy’s national advertisements which revealed all three Camaro designs under a tag line, “How much Camaro you want depends on just how much driver you wish to be.”