While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 essentially every aspect of the automobile’s design and advancement, from initial design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to develop a 30 -minute motion picture The Camaro for sale in Kennesaw GA , which was later shown on TELEVISION and in movie theaters. They also presented females’s clothing called the Camaro Collection and even a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away began deal with catalogs, direct mail and sales promo materials, in addition to print, outside and TV/radio marketing. In April 1966, at the New york city Automobile Show Interview, Chevrolet sales executives admitted no name had actually been chosen for the new vehicle, but did announce that pricing of 1967 Chevy Camaro for sale in Kennesaw GA design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had actually been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine significance, GM researchers supposedly found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Company researchers also found other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been released utilizing the Panther name, Chevy’s many pressing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Kennesaw GA by looking for classic car dealers.
Once inside dealers in a lot of metro locations, purchasers were treated to not one however three Camaro designs. Chevy made every effort to provide their largest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The strategy was an extension of the innovative method used in Chevy’s national ads which revealed all three Camaro models under a tag line, “How much Camaro you desire depends upon just how much driver you want to be.”