While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 essentially every element of the automobile’s design and development, from preliminary design sketches to clay models, was photographed and carefully recorded. Chevy utilized the assets to produce a 30 -minute motion picture The Camaro for sale in Westbury NY , which was later shown on TELEVISION and in cinema. They likewise presented women’s clothing called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately began deal with catalogs, direct-mail advertising and sales promotion products, in addition to print, outside and TV/radio advertising. In April 1966, at the New york city Automobile Program Interview, Chevrolet sales executives admitted no name had been chosen for the new vehicle, however did announce that rates of 1967 Chevy Camaro for sale in Westbury NY design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM scientists reportedly discovered the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Company researchers also found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had already been released using the Panther name, Chevy’s a lot of pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Westbury NY by looking for classic car dealers.
Once inside car dealerships in many city locations, purchasers were treated to not one but 3 Camaro models. Chevy strove to offer their biggest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The strategy was an extension of the imaginative method used in Chevy’s nationwide advertisements which showed all three Camaro models under a tag line, “How much Camaro you want depends on how much driver you wish to be.”